A 360° advertising campaign, not affiliated with Nike.
The brief
With a colleague, I imagined a 360-degree advertising campaign for Nike, designed to live across multiple touchpoints, from print to street. (Not affiliated with Nike.)
The strategy
Before the visuals came the copy strategy: tone, promise and proof, structured with the Poincaré method so every artifact pulled in the same direction.
The execution
From classic channels to guerrilla marketing, every format was designed to surprise and engage, including audio spots produced in Adobe Audition.
The presentation
We packaged it all as an interactive presentation that let the audience explore the campaign instead of just watching it. One idea, traceable across every touchpoint.
Approach & craft
Art direction in a team of two: copy strategy first, then a visual system able to survive every touchpoint, from print to guerrilla.
The outcome
- A stunning interactive presentation
- Art direction in a team of two
- One idea, coherent across every touchpoint