The project that launched me into the world of startups.
More than a project
Aurora isn't just any project. It's the one that launched me into the world of startups. The device hasn't seen the light of day yet, but it remains one of my best works anyway.
Born at a hackathon
It all started at an IAAD hackathon in October 2025: one week, serious sweat, a team of five hungry to win… who took first prize.
From prize to mentor
We stayed in touch with one of the judges, who became our mentor and opened the door to venture capital. The project is on hold today, but it could return in a new form.
The team
Ruben & Alessandro: product and renders. Simone & Paolo T.: target, form and fabric research. Paolo Frassato: communication, videos with a hybrid AI workflow, branding from scratch and the web page.
The communication hit the mark
The most common feedback was "Where can I buy it?", for a product that doesn't exist yet. That's how you know the communication hit the mark.
Approach & craft
Website and branding in a team of five: communication, videos with a hybrid AI workflow, branding from scratch and the web page.
The outcome
- First prize at the IAAD hackathon
- A mentor, and a first taste of venture capital
- Branding, video and web built from scratch