A site for Corners, a catering and banqueting company in Turin working with corporate clients. Twenty years of business that needed a site as dependable as the service, and menus that change without touching the code.
The client
Twenty years of corporate catering in Turin: coffee breaks, lunches and gala dinners for companies, business schools and museums. The service was already solid. The site had to look like it, and carry a client and partner strip that speaks for itself.
The visual system
The logo is a pair of brackets around the word, frame your event. That framing became the whole layout. Content sits inside rounded, gradient-filled cards on a near-black ground. A display serif for the headlines, a grotesque for everything else, and two accents, magenta and acid green, that separate catering from banqueting without a single extra word.
The CMS is the point
Menus are the part of a catering site that changes most: per event, per season, per client. Hardcoding them would have meant a phone call to me every time. They live in a CMS instead, with dishes, descriptions, prices and dietary variants edited by the client.
See the live menu ↗The process, and one way out
Strategy, production, setup, direction: the four steps of the service, as a card each, so a prospect can see how the job actually runs. Everything then funnels into a single form, with the promise of an answer within 24 working hours printed next to it.
Approach & craft
Design engineer on the whole project: web design and build, with content and menus managed through a CMS.
The outcome
- A visual system built out of the logo's own brackets
- Menus edited in a CMS instead of hardcoded
- Catering and banqueting told apart without doubling the site
- One action on the page: request a quote