Blood donation made simple, smooth and human.
The problem
Donating blood saves lives, yet the path there is bureaucracy and uncertainty: where do I go, am I eligible, what happens next? B-wave exists to break down every barrier to entry.
Understanding donors
Before a single screen was drawn, the Design Diamond shaped the work: brainstorming, mapping a first-time donor's journey, finding the exact moments where good intentions give up.
Emi, the guide
An intuitive interface and Emi, the mascot assistant, walk you through every step of the journey, from the first eligibility doubt to the appointment reminder. Warm, never childish.
From discovery to booking
From local awareness events to instant booking at the most convenient center. An important gesture becomes a stress-free habit.
Sharpened by critique
The flow was sharpened through structured design critiques with classmates and our professor. Each round reshaped it. In parallel I explored early prototype directions with ChatGPT Images, folding AI into my UI/UX process. What's left is a working prototype where giving blood feels as simple as ordering a coffee.
Approach & craft
UI and UX in a team of five, folding AI into my process: prototype explorations generated with ChatGPT Images sat alongside the classic Design Diamond work.
The outcome
- Design refined through structured critiques with peers and our professor
- A working, clickable prototype
- A donation journey with zero dead ends