The ultimate hub for every aquarist, from design to maintenance.
The spark
I'm an aquarist. Years of trial, error and forum folklore convinced me the hobby deserved better tools, so I used my own fish tanks as the design catalyst.
AR Builder Tool
Design your ideal aquarium and preview it in your own living room in augmented reality, with instant cost calculation. No surprises at checkout, no surprises at home.
Assisted maintenance
Daily care is where aquariums die. An AR overlay guides you through it with targeted advice, step by step, turning anxiety into routine.
For professionals
An MR app for builders lets them design and sell custom aquariums at real scale, changing how technical design is approached and sold.
The pitch
The concept shipped with a brief communication strategy and future developments, presented in a Keynote that captivated the room.
Approach & craft
Everything is mine: concept, AR flows, visual design and the final Keynote pitch.
The outcome
- A pitch that captivated the room
- My hobby turned into a design catalyst
- A clear roadmap for future development